East End residents in the 54880 zip code have a trusted local source just minutes from home. Nummi Jewelers, located at 1120 Belknap St, carries a wide range of princess cut diamonds and engagement ring settings, from classic four prong solitaires to modern channel set bands. Because the princess cut has sharp, exposed corners, prong protection matters more here than with rounder shapes. Our on-site craftsmen build settings specifically designed to shield those corners from chipping during years of daily wear.
The princess cut offers brilliance comparable to a round cut at a more accessible price point per carat, since less rough diamond is lost during the cutting process. That efficiency translates into better value without sacrificing sparkle. East End couples who want a bold, modern look without an inflated price tag consistently land on the princess cut as the smart middle ground between classic and contemporary. Our team will walk you through how cut quality specifically affects brilliance in this shape, since not all princess cuts are created equal.
The exposed corners of a princess cut are its only real vulnerability. A V-prong setting, which wraps directly around each corner, offers the best protection against chipping. Some buyers choose a slightly rounded princess cut, sometimes called a modified princess, for added durability with virtually no visible difference. Our lead stylists will explain these tradeoffs in person and recommend the setting that fits your daily routine, especially if you have an active lifestyle around East End.
Once your stone is chosen, our in-house design team can build a fully custom setting to match it. Whether you want a hidden halo for added sparkle, a split shank band, or a vintage milgrain detail, our craftsmen create the piece by hand, not from an outsourced mold. Every custom setting carries a lifetime guarantee on craftsmanship.
East End is just minutes from our Belknap Street showroom. Skip the pressure of big box jewelry counters and schedule a private appointment to compare princess cut diamonds side by side with an expert guiding the process. Same day appointments are available.
Skip the guesswork and enjoy undivided attention. Whether you’re hunting for the perfect engagement ring, designing a custom anniversary piece, or looking for a meaningful gift, our experts are here to guide you through our collection in a relaxed, no-pressure environment.
Expert Guidance: One-on-one time with our lead stylists (like Katie!).
Curated Selection: We’ll pull pieces based on your style preferences before you arrive.
Education First: Learn about diamond grading, metal choices, and custom design options.
Zero Pressure: A comfortable space to explore, try on, and find “the one.”
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